No industry draws as much attention from the crowd as the auto sector – a situation analogous to cricket in sports. This is evident in the overcrowding of people at auto fairs to catch a glimpse of the assorted car models displayed. Unveiling of novel concepts in the auto sector, surprising car connoisseurs across the world, is the distinctiveness of General Motors Corporation. It is through continuous improvement and innovation that GM has been able to retain the customers’ enthusiasm and trust over the years. The GM journey dates back to the year 1908 when the car world is yet to witness the jazz implemented in the four wheel wonder. From a small setup, today the company has manufacturing units in 33 countries including India and markets its vehicles in over 200 countries worldwide. With its global headquarters located at the GM Renaissance Center in Detroit, the company has become a household name. The major markets of General Motors Corporation are North America, Europe, Asia Pacific, Latin America, Africa and the Middle East, with North America being its largest market – a market leader in its 78th year. Around 9 million GM cars and trucks were sold globally in the year 2004, growing by 4%, which is the second-highest total in the company sales records. In the same year itself, for the fourth consecutive year, GM Motors created history in the United States market with the sale of trucks, pickup trucks and sport utility vehicles. Celebrating its century+ dominance in the world market, GM Motors looks forward to creating more milestones by introducing more variants in sync with the latest technology and customers’ preferences. No wonder, the auto honcho has carved a niche as the world’s largest designer, manufacturer and marketer of cars and trucks. The India GM brands include Aveo, Aveo U-VA, Beat, Captiva, Cruze, Optra Magnum, SRV, Spark, and Tavera. Global brands of General Motors include Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall (and formerly Oldsmobile). Whether it is India or the world markets, General Motors has garnered the trust and support of car connoisseurs who wait eagerly for newer variants and newer models to be introduced. To get more information about the details of the company as well as to catch a glimpse of every GM car model in India under the Chevrolet brand, you can visit the GM India corporate site – gm.co.in. ‘A car for every purse and purpose’; this is the business philosophy that runs in the veins of GM. Understanding the needs and preferences of the customers via research and innovative marketing strategies, GM India has won the hearts of the Indians as evident in the outnumbering Chevrolet vehicles plying on city roads and highways. Whether it is the incredible renaissance of the Spark, unique design of the Captiva, the Tavera utility vehicle, the stunning Optra, or the spacious Aveo U-VA, the ultimate statement of luxury is truly redefined. Visit GM India corporate site to know more about these cars.

Tina Sharma is a freelance automotive expert which provides detailed explanation on latest cars in India, gm, new cars in India, Chevrolet Cars and useful tips for Indian Cars, general motors corporation.

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